Skip to main
University-wide Navigation

UK Invests is a new, first-of-its-kind initiative nationally that will help students build a foundation of financial literacy, allowing them to achieve greater financial security, career readiness and well-being.

Through this initiative, all UK students (undergraduate, graduate and professional students) will have the opportunity to deepen their understanding of financial wellness, practice financial investing and receive monetary rewards for institution-identified healthy behaviors.

UK Invests exists in collaboration with third parties, such as Fidelity Investments and its Fidelity Bloom app, ensuring our students will reap a lifetime of benefits for themselves, their families and their communities.

Fidelity Investments is the official investment solution provider for UK Invests.

Fidelity Investments and UK Invests logos

At the University of Kentucky, we put our students first in everything we do. To help them lead lives of meaning and purpose, we must educate and empower our students to invest in themselves.

We believe so strongly in the value of a degree from UK that we want to start investing in our students and the promise of their future — now.