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What is UK Invests?

UK Invests is a first-of-its-kind program designed to help you learn about money the easy way. How? Through improving your financial literacy. As you become involved, practice healthy behaviors, build your skills and learn about investing, UK will deposit money into a brokerage account created for you.

Here’s how:

1. Download the app. 

Get your specially designed Fidelity Bloom for UK Invests app for iOS devices (Android coming soon) by clicking here on your mobile iOS device. You’ll have to share some personal information to sign up, which is required for all brokerage accounts, but don’t worry – the app is secure.

2. Visit your UK Invests Canvas course. 

Once you successfully download the app, you will be added to the UK Invests Canvas course on August 21, 2023. There, you will learn how to get free money through UK Invests, including a list of incentives you can complete to earn dollars.  

3. Earn money.

After you complete the incentives, UK will put money in your account as you build healthy habits like going to tutoring, hitting the gym or taking online finance courses. Deposits will be made at least once a month.

4. Watch your money grow. 

Choose among the investment options offered in the app. Then, let time do its thing and watch your investments grow during your time at UK and beyond.

You probably have some questions.

Q: Is this a joke? 

A: No

Q: Is the money really free? 

A: We really are giving you money! And we have committed our own money to show you just how much we believe in your future!

Q: Do I get to keep the money? 

A: Yes.

Q: Can I cash it out whenever? 

A: Yes, it’s your money. But you’re probably going to want to let it grow.

Q: Can I add my own money? 

A: Absolutely. Once you get the hang of it, we think you’ll want to.

Q: Why are you doing this?

A: So you can learn about money while building good habits — mental, physical, academic and financial. Big picture: Because learning about money is important.

Q: Why aren’t more schools doing this? 

A: We don’t know! But we’re happy being the first.  


Have more questions? Check out our full FAQ page with lots more details.


Investing involves risk, including risk of loss.

*Fidelity Bloom® is a mobile app designed to help with student’s saving, spending and investing behaviors through the Save and Spend accounts, which are brokerage accounts covered by SIPC insurance. They are not bank accounts and therefore are not covered by FDIC insurance. Account made available via the app may be subject to fee. 

Brokerage account products and services offered by Fidelity Brokerage Services LLC.  Member NYSE, SIPC. 900 Salem Street, Smithfield, RI 02917.