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When our students succeed, Kentucky succeeds.

18K+ Wildcats Participating

Across undergraduate, graduate and professional programs

$3.1M+ Earned by Students

Directly deposited for practicing healthy behaviors and learning

$9M+ Projected Account Value

Demonstrating real-world, long-term compound growth

UK Athletics announces Football Jersey Patch Partnership with UK Invests to champion students’ financial well-being

As Kentucky Football begins a new era under Head Coach Will Stein, UK Athletics is partnering with UK Invests to make the groundbreaking program the Official Jersey Patch Partner of Kentucky Football.

Beginning with tomorrow’s game against Youngstown State, the UK Invests logo will appear on Wildcat Football jerseys to elevate storytelling around one of UK’s fastest-growing student success programs.

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What Is UK Invests?

UK Invests is a first-of-its-kind initiative that helps students build financial confidence through education, investing and engagement.

Through the program, students can strengthen their understanding of financial wellness, practice real-world investing and earn rewards for participating in activities that support their academic success and personal well-being. 

Developed in collaboration with Fidelity Investments®, UK Invests is designed to help students build habits that create lasting benefits for themselves, their families and their communities. 

Fidelity Investments and UK Invests logos

Why It Matters

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Real Habits.

Participate in activities that support academic success, wellness and personal growth. 

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Real Skills.

Develop the knowledge and skills needed to make informed financial decisions throughout life. 

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Real Impact.

Practice investing and develop habits that can contribute to long-term financial well-being. 

Making every opportunity count: Ryan Hidek’s UK Invests story

For many students, college is the first time they begin taking ownership of their finances.

University of Kentucky freshman Ryan Hidek, from Lyndhurst, Ohio, is one of them. Through UK Invests, he is learning the fundamentals of budgeting, investing and financial decision-making while beginning to build a foundation for his financial future.

Read the full story

Photo of Ryan Hidek

They do give you lots of ideas and strategies on how to keep your money safe and more importantly, make money off your money.

Ryan Hidek
Civil Engineering Major, Stanley and Karen Pigman College of Engineering

Current Students

Open your account today to earn rewards for campus engagement and build lifelong financial skills.

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Future Wildcats

Discover how UK invests in your personal and financial future from day one.

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Alumni and Donors

Help expand access and empower more Wildcats to build lasting financial foundations.

Support UK Invests

Employees

Eligible University of Kentucky faculty and staff can enroll in UK Invests.

See if you are eligible