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When our students succeed, Kentucky succeeds.

18K+ Wildcats Participating

Across undergraduate, graduate and professional programs

$2.9M+ Earned by Students

Directly deposited for practicing healthy behaviors and learning

$9M+ Projected Account Value

Demonstrating real-world, long-term compound growth

UK Athletics announces Football Jersey Patch Partnership with UK Invests to champion students’ financial well-being

As Kentucky Football begins a new era under Head Coach Will Stein, UK Athletics is partnering with UK Invests to make the groundbreaking program the Official Jersey Patch Partner of Kentucky Football.

Beginning with tomorrow’s game against Youngstown State, the UK Invests logo will appear on Wildcat Football jerseys to elevate storytelling around one of UK’s fastest-growing student success programs.

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What Is UK Invests?

UK Invests is a first-of-its-kind initiative that helps students build financial confidence through education, investing and engagement.

Through the program, students can strengthen their understanding of financial wellness, practice real-world investing and earn rewards for participating in activities that support their academic success and personal well-being. 

Developed in collaboration with Fidelity Investments®, UK Invests is designed to help students build habits that create lasting benefits for themselves, their families and their communities. 

Fidelity Investments and UK Invests logos

Why It Matters

wellness icon

Real Habits.

Participate in activities that support academic success, wellness and personal growth. 

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Real Skills.

Develop the knowledge and skills needed to make informed financial decisions throughout life. 

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Real Impact.

Practice investing and develop habits that can contribute to long-term financial well-being. 

Students attend an in-person financial literacy session

UK Invests opened the door to investing for me. Before college, I wanted to invest but didn't know where to start. Through UK Invests, I gained the knowledge and confidence to begin investing, and I even discovered a passion for it that's led me to pursue a minor in economics.

Zachary
Computer Science Major

Current Students

Open your account today to earn rewards for campus engagement and build lifelong financial skills.

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Future Wildcats

Discover how UK invests in your personal and financial future from day one.

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Alumni and Donors

Help expand access and empower more Wildcats to build lasting financial foundations.

Support UK Invests

Employees

Eligible University of Kentucky faculty and staff can enroll in UK Invests.

See if you are eligible