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When our students succeed, Kentucky succeeds.

18K+ Wildcats Participating

Across undergraduate, graduate and professional programs

$3.1M+ Earned by Students

Directly deposited for practicing healthy behaviors and learning

$9M+ Projected Account Value

Demonstrating real-world, long-term compound growth

UK Athletics announces Football Jersey Patch Partnership with UK Invests to champion students’ financial well-being

As Kentucky Football begins a new era under Head Coach Will Stein, UK Athletics is partnering with UK Invests to make the groundbreaking program the Official Jersey Patch Partner of Kentucky Football.

Beginning with tomorrow’s game against Youngstown State, the UK Invests logo will appear on Wildcat Football jerseys to elevate storytelling around one of UK’s fastest-growing student success programs.

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What Is UK Invests?

UK Invests is a first-of-its-kind initiative that helps students build financial confidence through education, investing and engagement.

Through the program, students can strengthen their understanding of financial wellness, practice real-world investing and earn rewards for participating in activities that support their academic success and personal well-being. 

Developed in collaboration with Fidelity Investments®, UK Invests is designed to help students build habits that create lasting benefits for themselves, their families and their communities. 

Fidelity Investments and UK Invests logos

Why It Matters

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Real Habits.

Participate in activities that support academic success, wellness and personal growth. 

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Real Skills.

Develop the knowledge and skills needed to make informed financial decisions throughout life. 

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Real Impact.

Practice investing and develop habits that can contribute to long-term financial well-being. 

Making every opportunity count: Devin Bester’s UK Invests story

For senior Devin Bester, one lesson from UK Invests stands above the rest: Never leave free money on the table.

Bester, of Nashville, Tennessee, joined the program knowing the basics of saving and investing but was unsure how to put that knowledge into practice.

Through UK Invests, he’s found a way to start building his financial future, while earning rewards for activities he was often already doing as a student.

Read the full story

Devin Bester

I really only knew the basics of financial wellness and investing. I didn’t know enough to really do anything with that knowledge, but I knew that I wanted to. UK Invests facilitated a path for me to start saving and investing at a young age.

Devin Bester
Mechanical Engineering

Current Students

Open your account today to earn rewards for campus engagement and build lifelong financial skills.

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Future Wildcats

Discover how UK invests in your personal and financial future from day one.

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Alumni and Donors

Help expand access and empower more Wildcats to build lasting financial foundations.

Support UK Invests

Employees

Eligible University of Kentucky faculty and staff can enroll in UK Invests.

See if you are eligible