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When our students succeed, Kentucky succeeds.

18K+ Wildcats Participating

Across undergraduate, graduate and professional programs

$3.1M+ Earned by Students

Directly deposited for practicing healthy behaviors and learning

$9M+ Projected Account Value

Demonstrating real-world, long-term compound growth

UK Athletics announces Football Jersey Patch Partnership with UK Invests to champion students’ financial well-being

As Kentucky Football begins a new era under Head Coach Will Stein, UK Athletics is partnering with UK Invests to make the groundbreaking program the Official Jersey Patch Partner of Kentucky Football.

Beginning with tomorrow’s game against Youngstown State, the UK Invests logo will appear on Wildcat Football jerseys to elevate storytelling around one of UK’s fastest-growing student success programs.

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What Is UK Invests?

UK Invests is a first-of-its-kind initiative that helps students build financial confidence through education, investing and engagement.

Through the program, students can strengthen their understanding of financial wellness, practice real-world investing and earn rewards for participating in activities that support their academic success and personal well-being. 

Developed in collaboration with Fidelity Investments®, UK Invests is designed to help students build habits that create lasting benefits for themselves, their families and their communities. 

Fidelity Investments and UK Invests logos

Why It Matters

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Real Habits.

Participate in activities that support academic success, wellness and personal growth. 

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Real Skills.

Develop the knowledge and skills needed to make informed financial decisions throughout life. 

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Real Impact.

Practice investing and develop habits that can contribute to long-term financial well-being. 

Making every opportunity count: Ian Mattingly’s UK Invests story

For freshman Ian Mattingly, investing isn’t just about today. It’s about building toward the future.

Mattingly, of Versailles, Kentucky, came to the University of Kentucky with some experience saving and investing. But through UK Invests, he is gaining firsthand experience managing an investment account of his own and learning more about investment strategies he can carry with him long after college.

Read the full story

Ian Mattingly outside.

It’s a no-brainer to earn money you can invest for things you’re already doing in your daily life. It’s easy to set up and let it run, so it doesn’t take a lot of your time.

Ian Mattingly
Mechanical Engineering

Current Students

Open your account today to earn rewards for campus engagement and build lifelong financial skills.

Activate Your Account

Future Wildcats

Discover how UK invests in your personal and financial future from day one.

Get started with admissions

Alumni and Donors

Help expand access and empower more Wildcats to build lasting financial foundations.

Support UK Invests

Employees

Eligible University of Kentucky faculty and staff can enroll in UK Invests.

See if you are eligible