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When our students succeed, Kentucky succeeds.

18K+ Wildcats Participating

Across undergraduate, graduate and professional programs

$3.1M+ Earned by Students

Directly deposited for practicing healthy behaviors and learning

$9M+ Projected Account Value

Demonstrating real-world, long-term compound growth

UK Athletics announces Football Jersey Patch Partnership with UK Invests to champion students’ financial well-being

As Kentucky Football begins a new era under Head Coach Will Stein, UK Athletics is partnering with UK Invests to make the groundbreaking program the Official Jersey Patch Partner of Kentucky Football.

Beginning with tomorrow’s game against Youngstown State, the UK Invests logo will appear on Wildcat Football jerseys to elevate storytelling around one of UK’s fastest-growing student success programs.

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What Is UK Invests?

UK Invests is a first-of-its-kind initiative that helps students build financial confidence through education, investing and engagement.

Through the program, students can strengthen their understanding of financial wellness, practice real-world investing and earn rewards for participating in activities that support their academic success and personal well-being. 

Developed in collaboration with Fidelity Investments®, UK Invests is designed to help students build habits that create lasting benefits for themselves, their families and their communities. 

Fidelity Investments and UK Invests logos

Why It Matters

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Real Habits.

Participate in activities that support academic success, wellness and personal growth. 

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Real Skills.

Develop the knowledge and skills needed to make informed financial decisions throughout life. 

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Real Impact.

Practice investing and develop habits that can contribute to long-term financial well-being. 

Making every opportunity count: Mallory Ellis’s UK Invests story

Building healthy financial habits early can give college students a head start on planning for the future.

Freshman Mallory Ellis, of Winchester, Kentucky, is already thinking beyond her college years. Through UK Invests, she is learning the importance of saving and investing, while building financial habits that can benefit her long after she graduates.

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Mallory Ellis posing outside on UK's campus.

It felt like a simple way to turn something I was already doing into an investment in my future.

Mallory Ellis
Neuroscience and Psychology

Current Students

Open your account today to earn rewards for campus engagement and build lifelong financial skills.

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Future Wildcats

Discover how UK invests in your personal and financial future from day one.

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Alumni and Donors

Help expand access and empower more Wildcats to build lasting financial foundations.

Support UK Invests

Employees

Eligible University of Kentucky faculty and staff can enroll in UK Invests.

See if you are eligible