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The University of Kentucky is incentivizing healthy habits among its student population, rewarding academic excellence and physical wellness with private donations to investment and savings accounts opened with assistance from the institution.

The University of Kentucky is supporting students’ financial wellness after graduation by helping them create investment and savings accounts and offering financial incentives for healthy behaviors.

UK Invests allows learners to create a savings and investment account through a university-sponsored app and to receive funds as they complete activities on campus related to wellness and community involvement.

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