UK Invests is a first-of-its-kind program designed to help you learn about money the easy way. How? Through improving your financial literacy. As you become involved, practice healthy behaviors, build your skills and learn about investing, UK will deposit money into a brokerage account created for you.
New Fall 2026 Students: Sign-ups for UK Invests will begin after the Fall 2026 semester starts. When it's time to enroll, we'll send instructions to your UKY email account. Please wait to download the Fidelity Investments® app. We're excited for you to join the program this fall.
Learn How to Earn and Invest
Complete eligible incentives focused on financial wellness, academic success, career preparation and well-being. As you develop skills that can help you thrive at UK and beyond, you can earn up to $250 per semester. UK deposits the money you earn into your investment account, helping you build a foundation for your financial future while watching your earnings grow over time.
This program has taught me that building habits of wellness, financial literacy, involvement and employability pay off, literally! I’m so glad to be a part of this program and to be able to start investing in my future today."